Brands to Know: PSC (pop.see.cul)
I fell in love with this fresh brand when I was looking out for "the perfect tee". Their extremely cool, young Instagram feed has creativity and style written all over it. Their unique designs promise to give your outfits the extra quirk they always needed.
Founded by two passionate young best friends Pia Hakko and Pelin Yasar, PSC is known for its witty and clever slogans. By imbuing their young souls into their designs, these two talented ladies shirk stereotypes to bring out their customers' personality, attitude and culture in their clothing.