Brand to Know: DECIEM | The Abnormal Beauty Company

Brand to Know: DECIEM | The Abnormal Beauty Company

Self-described as a "humble and happy umbrella of good beauty brands," this Canadian company not only rocks high quality, affordably priced, and beautifully packaged products, but they focus on the impact that comes with being an abnormal beauty brand. To them, "quality today means being authentic, being different, being functional, being beautiful and being sensibly priced, even to the wealthy." Choosing to serve "the educated, the curious and the intelligent who appreciate our dedication to this very genuine definition of quality," Deciem defines itself as a brand to watch! 

Unsure where to start exploring? Try some of my favorite brands and top products from them: 


Focus: as skin care treatment range that targets every depth of the skin from the surface to the subcutaneous level. 

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booster, glow

fast-acting Booster creates a radiant backdrop to the skin while a fast-acting keto-sugar builds a golden glow within 2-3 days

Check it out here.

pore delete

next-generation prismatic liquid for immediate visible blurring of pores, shine and textural irregularities—a real-life mimetic of how a photograph is blurred in photo-retouching software applications

Check it out here.


The Chemistry Brand

Focus: treatments to fight all aspects of hand and body aging. 

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hand chemistry

Concentrated multi-functional hand cream targets 8 signs of hand aging simultaneously. The extraordinary 19.5% active complex concentration improves the looks of firmness, elasticity, density, evenness, brightness, texture, smoothness and hydration.

Check it out here.

inhibitif deodorant

Contains high concentrations of multiple actives to minimise the need for hair removal under the arms whilst fighting odour. With daily use, the need to shave or wax will be reduced dramatically.

Check it out here.


The Ordinary

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Focus: evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. 

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serum foundatino

lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades, offer moderate coverage that looks natural with a very lightweight serum feel (I have this and can vouch, its my new daily love!)

Check it out here.

hyaluronic acid 2% + B5

a godsend of hydration, and commonly found in most marketed moisturizers, this product is the good stuff - and only the good stuff! 

Check it out here.



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Focus: a range of daily care and treatments to celebrate healthy follicles, scalp, and in turn, hair. 

high-amino shampoo

An effective shampoo concentrate to promote visible hair density for thicker-looking hair, with gentle cleaning technologies that respect hair fibre.

Check it out here.

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black fulvic conditioner

A rinse-off treatment that promotes thicker-looking hair and specifically targets damaged parts of hair to avoid the apparent loss of density associated with the build-up that occurs with traditional conditioning agents.

Check it out here.


hair is fabric (hif)

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Focus: cleansing conditioners composed of cleansing fractions instead of common detergents combined with a long list of conditioning technologies, exotic oils, hyaluronic acid, and precious rock extracts to leave the hair in prime condition. 

anti-frizz support

with hydrolized starch

Check it out here.

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curly hair support

with tomato bio-ferment and enzymes

Check it out here.

It's clear they've got a lot of good stuff going on, and oh so many products I want to try out. What about you? MODA wants to know what catches your eye from DECIEM! 

All images and quotes from DECIEM or respective DECIEM Brand. 

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