Will Vine Ever Make a Comeback?
Think back to 2012. Things were simple back then. Instead of Instagram videos and stories, we were watching a small Shawn Mendes singing six-second covers, King Bach accusing literally everyone of stealing, and watching the best content to be created over the century… All thanks to Vine. This short-lived app immortalized the peak of meme culture for my generation with its ability to cater to our short attention spans and deadpan sense of humor.
It was only when Twitter purchased the app and led it to its demise when I truly realized that Vine was there for me when I needed it, but quickly forgotten when I came to college. Of course, the unending sense of nostalgia has me eternally subscribed to the billions of Vine compilations on Youtube.
Naturally I was happy back in 2016 when I heard the rumors of Vine 2.0, which was supposed to be a self-funded reboot for the app of the generation. I’ve been waiting patiently for this comeback. So almost two years after this tease on Twitter, I’m still wondering: where is Vine?
A little bit of research showed me the worst of my fears. One of the original co-creators of Vine, Dom Hoffman tweeted earlier this year that Vine 2.0 would be postponed indefinitely. His reasoning was due to the difficulty of self-funding. Hoffman predicts that the high interest in rebooting Vine has skyrocketed the estimated costs, and that the scale for launching would be unrealistic for its current funds.
Vine probably won’t come back, but maybe it’s for the best? Social media environments have changed so much, and maybe the market for this kind of app simply isn’t appropriate anymore.
One of the biggest issues with the original Vine was its quick turnaround for content creators. The most popular creators such as Logan Paul, Lele Pons, Shawn Mendes, and Tori Kelly have taken on their own brands, label contracts, and other influencer-type careers now. Vine’s highly commercial transition made the content less authentic and favorable for many, leaving Vine empty with the downfall of second-rate comedians or those posting with sponsorships in all their content.
It’s hard to say when Vine 2.0 will actually launch or whether it will be burdened by the same problems of its predecessor. I’m not sure, but I’ll stick to these compilations for now:
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