New school year, same fugly fashion releases. At this point, I’m mostly amused and less offended by the ridiculous releases and social media faux pas of big name brands like Balenciaga, Vetements, or other notable runway establishments. I’m starting to understand the reasons (beyond the shock value) why these pieces are created. But when a forever middle school associated, eternally low-brow brand like UGG pulls this slick one“ on me, I’m going to react more negatively than needed.
Seriously, the last time I saw a pair of UGGs was in the heyday of the starter pack memes that seemed to specifically target basic white girls or people from Kansas… either way, too much of what I had been surrounded by and escaped.
My opinion of thigh high boots, of course, is much higher. Serving as one of my few saviors of not passing as a 12 year old, I opt for these shoes to go with playsuits or rompers on a night out, highlighting my non-existent leg length. But the scam effect works well enough. Especially when paired with something more casual like knitwear and an oversized hoodie, thigh high boots can really add an edge to complete the ensemble. Just ask Ariana Grande. Most of her outfits since the Dangerous Woman era have been paired with a simple, monochrome pair of these boots that make her look pretty great.
But let’s go back to those UGGs. I’m not exactly sure what the company or creative director was going for. Oversized cloth waders or an under-the-waist bear costume for Halloween?
The fashion failure is the fault of Y/Project’s creative director Glenn Martens. Besides the single item I disapprove of in their current season (the cowboy diaper resembling “pant” to the right) I’d say for the most part that Y/Project’s work and collaborations aren’t bad at all, with their focus on the playful arrangement of layered patterns and motifs. But Martens really threw me off here.
When rightfully asked to explain himself and the choice for UGGs, he said the shoes are like “putting your feet in butter. What’s better than that? Putting your thighs in butter.”
Umm… that’s one way to advertise it?
Martens went on to say:
“By reworking the Classic boot with a typical Y/Project twist such as the triple overlaps and the extra-long legs we want to celebrate the UGG brand's unique history.”
I’m not exactly sure what sort of unique history besides its cultural coupling with pumpkin spice lattes and middle school that UGG has, but if this is what it is, count me out.
Feature Image Via.