Meet Kaja, an Adorably Packaged K-Beauty Brand
Sephora and its steady stream of new releases always has me on edge. The fresh skincare collections have been my latest obsession, but recently, a new brand caught my eye: Kaja. This adds to the wave of the rise of K-Beauty. Brands like Glow Recipe, Laneige, and Saturday Skin have broken through American markets with adorable packaging, skincare routines, and handy products with Glossier vibes. Up-and-coming K-Beauty brand, Kaja translates from Korean as “let’s go.”
This concept, I assume, is based on the ability for any of Kaja’s products to be easily stored for on-the-go looks. All Kaja products come with cute packaging in pastel colors, which make them perfect for display.
Available on Sephora, Kaja currently carries eleven products, ten of which are makeup and one of which is skincare. The unique aspect of Kaja is its stackable products, such as their blush and eyeshadow. These items have applicators resembling stamps, for a bubbly accent. From my experience working with these, the pigmentation is really good. While the stamp applicator works well, it’s in the shape of a heart. Not sure how often I’ll use that. The brow product looks just like Gimme Brow or Boy Brow, so I’m not sure how special it can be.
What is really impressive to me is the shade range that Kaja offers. Considering that K-Beauty normally focuses on and caters to lighter skinned target populations, Kaja really went out of the regular market for this line. The concealer comes in twelve shades. At first, twelve might not sound like much, but the variety of shades ranges from fair to dark.
The lipsticks are really cute too. My first impression was that it was very similar to Fenty’s Mattemoiselle.
While the brand is still relatively small, I’m hoping it grows into a staple brand and I’m excited to see how they expand with their next product launch.
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