MODA Blog

How Tati Disappointed Her Following

How Tati Disappointed Her Following

If you're not big into YouTube beauty bloggers, you may have never heard of Tati Westbrook. But if you had, you know that the mother of makeup reviews is known for her honest reviews and exciting weekly uploads.

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The much anticipated launch of Tati Westbrook's brand in the beginning of March was met with a less than anti-climactic release of not makeup, not skincare, but vitamins.

That's right... vitamins.

Of course, many of her followers remained optimistic about the slightly expensive vitamins. On the other hand, anxious and excited groups were utterly shocked that Tati was releasing what seemed to be another gimmicky SugarBearHair type of product.

The majority of the disappointed reactions were rooted in uncertainty about the actual effect of the vitamins. The product is not FDA approved - though the lab they are produced in meet FDA regulations - and have no solid evidence that confirm their actual benefits. Tati repeatedly claims that it clinically proven that this vitamin works... but what does that even mean?

Here are some claims of the beneficial results of the vitamins.

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My personal reaction was that of confusion, especially considering that if I wanted stronger nails, better skin, and longer hair, I would just let Mother Time take over as I pretend that water is the all-kill silver bullet for all my problems. Personally, I think $39.95 for a month for vitamins seems a little off, even for me, who loves to binge on lots of unnecessary beauty products. You can buy a high-quality foundation and several concealers for the same price, but maybe I should move away from associating Tati with just makeup.

Especially in this age where people are skeptical of gimmicky products, a person who has established a reputation of being truthful and reliable is taking a huge risk when releasing a product that could easily be looped into that family of strange vitamins with large claims and little effect. I hope to see something else from Tati. I was genuinely excited for her launch, but this simply wasn't it.

I'll give it to Tati, though. The packaging is pretty and I'm sure that the longer her brand is around, she will more than likely release amazing products. It's an incredibly inclusive brand so far for those that may encounter ingredient barriers; the vitamins are sugar, soy, preservative, paraben, and gluten free! It's also vegan.

Some unexpected effects, however, began to emerge as people scoured the ingredients and potential side effects. If you're on birth control, maybe be wary about choosing to use this product, since it contains palmetto, which can reduce the efficacy of birth control pills.

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