Will Savage X Fenty Pave the Way for Inclusive Lingerie?
Amid much fanfare, Rihanna’s long-awaited Savage X Fenty lingerie line finally dropped last month. However, those eager to snatch up a Rihanna original were halted by a queue page, sometimes with wait times of over an hour. But was the wait worth it?
An emblazoned “Sup, bra?” greets those finally allowed to enter the site, with a “shop now” button below directing to the line’s four collections. “On the Reg” includes everyday t-shirt bras and simple underwear, whereas “U Cute” is more adorned, with lacy details and cutouts. “Damn” heats things up with corsets, bodysuits, and garters, but “Black Widow” is most risqué of all, featuring cup-less bras and crotchless panties.
What is immediately apparent is the brand’s inclusivity. Bra sizes run from 32A to 44DD, and XS to 3XL for underwear. With most pieces under $100, Savage X Fenty won’t break the bank, either. Taking a cue from Fenty Beauty’s inclusive range of foundation shades, Savage X Fenty also features a broader range of nude shades than most other lingerie brands.
Although reactions have been mostly positive, Savage X Fenty isn’t without its critics. Some argue the line still has a ways to go before it is truly size-inclusive, and called for a greater range of sizes on both ends of the spectrum. In response, representatives of the brand have hinted at expanding their size range in the future. Others were disappointed that, for a line designed by a trend-setter known for her fearless and no-fucks-given style, the brand’s designs are unadventurous, to say the least. But in Rihanna’s defense, it is unlikely the brand would have retained its affordability had she opted for a more editorially-driven collection. You can’t win them all!
Ultimately, Savage X Fenty’s debut lived up to its hype. Hopefully, it will continue to build on its inclusivity and take on bolder designs in the future.
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