MODA Blog

Beauty Brand Review: beautyblender Bounce Foundation

Beauty Brand Review: beautyblender Bounce Foundation

Sometimes you should stick to what you're good at. And in this case, the news that beautyblender was coming out with a foundation had me thinking, "keep making your overpriced egg-shaped sponges that I will keep buying every three months because personal hygiene will be my excuse to feed into consumerism."

Of course, this reaction came warranted, as beautyblender teased the foundation through Trendmood with a picture showing a confusing shade range. You'd think after the Tarte Shape Tape foundation disaster that people would learn... but they really don't.

Here's the rundown: it's called Bounce Liquid Whip Long Wear foundation, is currently available on Sephora, and retails for $40 for a fluid ounce of product. Thankfully, we don't have to be worried about the strange shade names, since beautyblender opted for a number system that strangely minds me of GPAs.

As shown above, there's 32 shades including a whole lotta vanilla and for some reason, a literal orange shade. The CEO of beautyblender spoke out and says she intended on making an inclusive shade range for medium skin tones, as those are often ignored.

 Image  via .

Image via.

If anything, the few special features of the beautyblender Bounce foundation is its packaging, including a blending reservoir on the back of the foundation resembling a beauty blender.

My experience with the foundation isn't super special. The foundation performs well, though I wouldn't choose it over my new favorites–Fenty and Laura Mercier. I would say it is long-wear, full-coverage, and everything else you want in a foundation, but is this something I want to support? I'm not sure. Inclusivity in the makeup industry doesn't seem to be improving. What do you think?

Feature Image Viaο»Ώ.

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