Brands to Know: Eugene Taylor Brand
Eugene Taylor Brand is based right here in Chicago, and apart from selling sick contemporary streetwear at an affordable price, the brand is driven by values of inclusion and diversity that are refreshingly unique in the fashion world and necessary in our current political climate.
Created by Letesha Renee, a young Chicago designer, Eugene Taylor Brand lies at the intersection of fashion and activism. Unlike any other fashion brand I have encountered, the Eugene Taylor Brand promotes distinct values beyond that of sustainability and ethical production, promoting a bold worldview rather than supporting one or two political causes or radical practices.
Eugene Taylor Brand's mission is to "create a profitable, honest, global fashion community" and "promote equality and create harmony through collaboration and love while providing quality products that reflect these values." Through the seven collections that the brand has released, these values remain the common thread.
Eugene Taylor Brand's most recent collection is called "4All," designed with the intention of "bringing different ideas, colors, fabric, and people together to create harmony." The athleisure-ish collection features track pants, hoodies, t shirts, and more, all with bright color blocking (and some velour. What more could you want?). The pieces are relatively affordable, with prices ranging from $10 to $165.