How Much Money Is Too Much Money to Spend on a Pair of Leggings?
I have never been a leggings fan, and I’m vehemently against the Lululemon cult following. It always baffled me how one could drop $100+ on something that you wear to the gym. That is, until I discovered the brand Ultracor.
I do not know precisely what it was, but I saw this girl wear them at a party and I just had to stop and say “Wow, you look great, I love those leggings!” She proceeded to rave about her Ultracor leggings, saying they were the most flattering bottoms she owned. They were sleek, had a cute and subtle design, and most importantly, looked so flattering… I just had to hop online and buy a pair! However, I was not prepared for the price tag. The leggings average at a whopping $200! Is an ultra flattering, super cute pair of leggings really worth the price of a one way flight to Florida? When does a online shopping splurge go above and beyond?
Let’s be real here, the athleisure trend has been hot for a while now, but has it gone too far? From the rise of brands like Outdoor Voices with dedicated followings to mainstays like adidas, Nike, Puma and New Balance churning out endless collabs with the latest model/it girl/influencer/singer songwriter of the moment, it’s become kind of hard to keep up. While more and more brands are turning to more transparent pricing methods as means of earning consumer trust (think Instagram favorites like jewelry brand Mejuri or Everlane), we have yet to really figure out the true cost of a pair of leggings.
Ultracor isn’t too clear about what exactly warrants the steep price tag of their “luxury activewear,” but chances are their products are made of spandex and other synthetic materials (like most other leggings on the market). In the mean time, I think it’s time for some soul searching about whether or not a trip to the gym mandates made-to-order workout gear.
Feature image via.