MODA Blog

Amazon’s Hidden Fashion Gems

Amazon’s Hidden Fashion Gems

Amazon is peerless in the range of items it offers, all available for purchase with just a click. As useful as Amazon’s abundance is when you know exactly what you’re looking for, it is precisely because of its comprehensiveness that Amazon cannot reproduce the simple pleasure of leisurely browsing the stacks of a brick-and-mortar store. In other words, Amazon’s extensive offerings could use… a little curation.

Keely Murphy, a 25-year-old stylist based in Los Angeles, is one such curator. Murphy’s work as a stylist frequently had her scrolling through Amazon for affordable accessories, and she soon realized Amazon’s untapped potential to function as the inventory supplier for a curated shop.

After scouring Amazon’s depths for hidden gems, Murphy collects her findings on her Instagram account @fashionsecrets93 and its sister site. Her finds, ranging from dad sneakers to lingerie-as-outerwear pieces to vintage sunglasses, generally appeal to Y2K aesthetics with contemporary runway and streetwear influences. Murphy’s carefully selected products often echo current trends, but at the fraction of the price.  

Murphy’s stylist’s eye and digital acumen allow her to conceive of a business prospect that most people could only dream of mastering. Murphy’s success heralds the rise of a new generation of tech-savvy creatives: ones who know exactly how to harness the untapped potential of user-friendly online platforms to build something uniquely their own.

All images via fashionsecrets93.

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