Grace Beauty Is Opening Doors for All Makeup Lovers
Whether it be the small, swift strokes necessary to apply the right amount of mascara or the precision needed to flick out the perfect winged eyeliner, the steps that are a part of many people’s everyday makeup routines can be much more difficult to achieve for those living with physical disabilities.
This is where Grace Beauty comes in. The U.K.-based brand is offering three different attachments for mascara wands to ease application for persons with physical disabilities. These attachments include the Safe Grip and Ring Grip, which are pictured below.
At only $11 a grip, Grace Beauty is ensuring that all makeup lovers can easily access the necessary tools for application. On their website, their mission statement reads, “Anyone, regardless of ability, should be able to use any beauty product they want to.”
While this brand only offers three attachments currently, they are looking to expand to fulfill their objective of offering a better makeup experience for everyone.
With the emergence of a brand like Grace Beauty, it is refreshing to see startups and outsiders addressing the needs of a larger community that is often overlooked in the beauty industry. Their future launches and innovative products will be a model for future makeup brands to follow.